CPB Contractors sought to elevate safety leadership and embed a culture of accountability across their organisation. The challenge was to transform a standard safety event into a participatory forum that meaningfully engaged leaders, encouraging them to take 200% accountability for both their own safety and that of their teams. Existing formats and messaging lacked impact, making it difficult to inspire active participation, share knowledge, and align leaders on a common vision for safety excellence.
Solution
Struber applied a structured, phased approach to completely transform the event. During the inception, discovery, direction, and design phases, we rebranded the program as The Safety Exchange: Accountability in Action, giving the event a clear identity that highlighted collaboration, knowledge-sharing, and accountability. Struber curated dynamic discussions, showcased examples of best practice, and facilitated open conversations about maintaining a positive safety culture. Every aspect of the event, from content to participant engagement, was carefully designed to reinforce CPB’s objectives, provide practical takeaways, and ensure leaders were empowered to take action on worksites.
The Safety Exchange successfully inspired leaders to embrace curiosity, courage, and accountability in their daily practices. Participants gained a deeper understanding of effective safety leadership and left with actionable insights to apply across their teams. The event strengthened alignment between executive leaders and employees, reinforced a culture of shared responsibility, and promoted safer work environments. Struber’s delivery created a highly engaging and transformative experience, setting a benchmark for future safety leadership initiatives and leaving a lasting positive impact on CPB’s organisational culture.