Brisbane Airport Corporation was managing a significant capital works pipeline within an increasingly competitive infrastructure market. Industry capacity was influenced by the delivery of Brisbane 2032 Olympic infrastructure and concurrent major transport programs across Queensland, which made contractors more selective about where they committed resources. At the same time, BAC was undertaking procurement reform and internal change, creating a more complex engagement environment, particularly where market disclosure had to be carefully managed. In this context, BAC recognised the need to provide clearer, more coordinated signals to market to reinforce supplier confidence, preparedness, and long-term participation. The opportunity was not about correcting failure, but about strengthening alignment, consistency, and visibility during a period of heightened competition and transition.
Solution
Struber is delivering an ongoing, structured market engagement program to support BAC through this period of reform and market pressure. The program centres on establishing a clear and consistent narrative around pipeline timing, procurement direction, risk allocation and panel strategy, supported by disciplined alignment across internal teams and advisers. The team is developing executive talking points, a consolidated messaging framework and version control processes to maintain consistency across communications. Struber is also coordinating a planned cadence of market updates and executive led industry briefings, while refining digital content and engagement materials to ensure clear and confident signals to market. Through this embedded and coordinated approach, Struber is supporting BAC to engage industry in a credible, organised and forward-looking manner.
The program is generating early momentum, with refreshed messaging and pre-event communications beginning to strengthen industry confidence and position BAC as a more open and coordinated client. Supplier engagement is building through structured database development and targeted outreach. Internally, clearer processes, consolidated tools and regular working rhythms are improving alignment across procurement, marketing and delivery teams. Executive led briefings and showcase events are progressing to plan, supported by coordinated collateral and disciplined communication practices. As the program continues, BAC is strengthening market readiness, improving clarity around its pipeline and reinforcing its credibility within an increasingly competitive infrastructure environment.