Struber was engaged by TMR and TransLink to lead the communications for the Southern Moreton Bay Islands (SMBI) Ferry Terminals Upgrade Project that would address population growth and meet legislative requirements set by the Disability Standards for Accessible Public Transport.
Struber developed the strategy, tactics, and risk management approach to encourage community involvement and feedback to inform the development of the preliminary designs for the five ferry terminal upgrades.
Engaging key stakeholders early helped develop a bespoke engagement approach that suited the demographics and unique locality of island communities.
Struber delivered targeted communications that was demographic-specific, considered the sensitivities of accessibility and senior groups, delivered in regional communities not normally catered for due to their island locality. Tactics included:
- Have your say via an online survey and Facebook poll
- Locally based drop-in sessions with feedback box, design images, videos and voting for ferry terminal colour scheme, with subject matter experts available
- Key stakeholder meetings and briefings, including local MPs and councillors
The community consultation and preliminary designs were received positively by local community, key stakeholders such as Local MP and councillors and key groups and influencers online and in local media.
More than 215 people attended the drop-in sessions, more than 310 individual comments were received, and more than 95 people voted for the terminal colour schemes. This is approximately 3-4% of the population per island, achieving fantastic participation and interest.