DFAT’s vision is to become an exemplar in foreign affairs, trade and development impact and influence through embedding innovation practices across the Department. Struber was engaged to create an online presence for DFAT’s InnovationXchange initiative to reflect this vision.
A creatively curated and easy to manage and maintain website that properly reflects the goals of the IxC, and DFAT’s vision.
With key stakeholders ranging from other government departments to global innovation start-ups, Struber recommended an updated website that could showcase multiple content types including videos, podcasts, multiple custom posts and imagery. Ultimately, the new website needed to achieve a creative edge design that was not text heavy.
The website also needed to demonstrate the creative direction of DFAT’s innovative initiative.
Working in collaboration with DFAT, Struber:
- created and launched a customer-centric website that used imagery and multi-media (i.e. multiple custom posts, videos and podcasts) to communicate innovation rather than text heavy content
- built a website that could be easily managed and maintained by the client in the long-term.
The final product overcame many obstacles which included requirements such as accessibility, search functions and multiple device and browser capabilities. The end product could not have been achieved without collaboration between multiple touchpoints within IxC, AECOM and Struber.