Helping Australian Marine and Civil find their voice and boost brand awareness.

Workshop facilitation, Creative and digital

Australian Marine and Civil is an agile contractor developing a reputation for getting work done efficiently, flexibly, and with minimal issues.

Struber helped AM&C align their visuals, voice, and content with their reputation as they prepare for their next stage of growth.

To help AM&C accommodate business development and growth activities, Struber strengthened their approach to brand awareness and project tendering by focusing on two key areas: the content and the presentation.

Struber:

  • Built a suite of CVs and project sheets along with a new capability statement
  • Ensured the tone of voice and personality of the AM&C team – friendly and efficient, stand out from their competition
  • Facilitated collaborative workshops that unlocked the knowledge of key members in the AM&C team
  • Conducted intensive interview with all relevant team members that uncovered all information needed for the CVs
Struber facilitate collaborative workshops with AM&C to understand their brand.

Key outcomes include:

  • A new suite of business development tools
  • Guides and templates to create new content
  • Flexible tools that allow them to maintain the agile nature they’re known for.

November 8, 2021
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