How to get your client to read your documents
Your documents don’t need to be boring! There is no point slaving away writing a document if no one wants to read it. You have an average of eight seconds for someone to decide if it is interesting enough to keep reading.
Creative strategy and digital design foresight will optimise your client or public facing documents and provide that extra spark to get your message noticed. Brand identity and positioning, photography, infographics, illustrations, graphs and charts are all excellent ways to support your copy writing and corporate storytelling. So, you better make it engaging! Below is an infographic outlining some tips and tricks on how to create a document that is engaging and easy to read.